For example, when I was in high school I actually had a friend whose name was Giovanni and he was tall, buff, had a dark complexion, and was the quarterback on the football team. So, I tend to associate what my high school friend looked like with Gio Schwartz.
Let's see, some of the other associations I made were before I met Dragon Lady, I associated her with a woman in my home stake that we used to call "Dragon Lady" since she was infamous for being cruel and cold-hearted at girls' camp (no offense, DL,
Okay, now I'm just starting to sound like a facebook quiz or something. Anyway, you can probably catch my drift.